Beautifully curated goods & design.

Creative Direction
Logo & Branding
Website Design
Packaging & Print

Plum is a multi-faceted business run by the talented designer, Jenna Pryor. It encompasses her interior design business (Plum Design), beautifully curated home and goods store (Plum Home), and boutique experiences (Plum Apartment). This project was a rebrand to unite all components of Plum together and elevate the design to match the levels of sophistication within Jenna and her team’s designs. The project involved consideration for seasonal palettes where colours could transition and all work together, signage (interior and exterior) for the store and offices, and packaging, labels, boxes and more for the store.

This project was done with the wonderful team at Sonder Creative.