Sparking on-going learning

Creative Direction
Logo & Branding
Website Design

The Spark Guide is a free resource for early learning and child care educators and caregivers that teaches how to practice culturally responsive care. The guide itself and online supporting resources are centred around creating safe and welcoming spaces for children, their families, and the educators themselves.

The challenge in this project was to effectively communicate about the guide, distribute it, and provide on-going learning to Albertans in the industry. It’s not about a checklist but creating a mentality and approach to early child care and education.

By creating a credible yet approachable brand, professional online presence with considered UX ,and ease-of-access to the free resource we helped successfully launch the guide.

This project was done with the wonderful team at Sonder Creative.