Biodiversity monitoring, citizen science, and so much more.

Rebranding
Website Design
Print Design

Alberta Biodiversity Monitoring Institute (ABMI) monitors and tracks Alberta's wildlife all across the province to provide current, scientifically credible information. They report trends, habits, and overall health for the provinces land use decision-makers and stewards – ensuring the future of Alberta’s diverse ecosystems. The non-for-profit is well established and rapidly growing with new initiatives, projects, and collaborations. With this change, and update to their existing brand was due.

It was important to maintain some visual connection to the previous brand for recognition. The new logo was based off the leaf-shape of their old mark. It maintained the concept of showing mountains and land within the leaf. However, the new design gave the concept a breath of fresh air – leaving a now balanced shape that represents so much more. It encapsulates both the land, sky, natural resources and habitat into one simple mark. An entire brand system (including usage of graphics, patterns, and reworked natural colour palettes) was developed to help support the multiple audiences ABMI interacts with, from government and corporate stakeholders, to citizens they hope to engage.

This project was done with the wonderful team at Sonder Creative.